In the fast-paced, fiercely competitive world we live in, things rarely come easy; especially when it comes to product launch business. That being said, the retail and e-commerce sectors are booming. So much so, that at present, there’s no other industry that even comes close. However, the market has become so saturated that online businesses really need to struggle to keep up and maintain their presence.
Online shopping and video shopping have become massive trends in the retail space ever since the onset of the pandemic and this unprecedented growth has stunned retailers. The pandemic left many brick-and-mortar brands in the lurch, who immediately scrambled to the online space in order to make sales.
Now, while all that is well and good, this major shift has upended the entire retail process – the selling process, that is. With everything going digital, online retailers are finding it hard to mold themselves into the pattern. Take product launches, for instance.
Launching a new product can be nerve-wracking and exciting and is often a make-or break moment for a company. The whole purpose of creating a product is to sell. To market the product, it must be visible to prospective buyers. The biggest challenge is to know how to do it.
You cannot treat your product launch process like an afterthought which is why you need to have new product launch ideas for every new creation you put out. No matter how many products you are putting out, there are a lot of variables you need to consider for a successful launch.
Below, we discuss a few ideas with which companies and brands can launch new products successfully. Check them out!
- Focus on People Rather Than Products
Many brands often make the mistake of focusing wholly on the product they’re launching – big mistake. Don’t simply go on and on about the features of your new product. Place emphasis on how the product can affect and benefit your audience. For instance, if you’re launching a product that will make it easier to do a certain task, talk about the challenges of accomplishing that task and how your product can help alleviate them. If there’s a feature that makes it superior to similar products, stress how that features can be used in consumers’ daily lives.
- Reveal How the Product Was Made
Behind the scenes videos and photos are always a good idea. Period. First of all, this kind of content is fairly easy to make since all you have to remember is capture the production process along the way. Secondly, behind the scenes videos reveal the personality of your brand and by extension – get people interested in your newly launched product.
- Share Teasers
Whether you’re launching a new product or a company getting the word out there is a tough task that marketers face. A good way to get the user’s excited is to launch a teaser campaign. It is a powerful tool that helps to grab attention and build anticipation. For this to work, find out the platforms that would be useful for your product and be active there. Apart from that, email marketing will also allow you to share more details.
- Accept Pre-Orders
Start selling before way before releasing to the public. You’ll get the real idea of how well your product will be received when it goes live. If your pre-orders do well, one of your product launch ideas should be announcing the success of your business before the official launch date. Perception is reality, and if your audience believe that you are successful, they will be more likely to invest in your products.
- How-to Videos
This launch strategy is especially important if your product is a bit more complicated and needs some sort of setting up by the user. Creating informative, yet interesting explainer videos will not only win the audience’s interest, but will show them how to actually get the best out of what you’re selling. Keep in mind though that how-to videos should not only be entertaining, but pass on high-quality information that actually improves user experience.
So, there you have it – 5 product launch ideas that if implemented and executed correctly, could definitely help you climb the ladder to success. However, it is important to note that while these product launches may have worked the best for a couple of brands, it doesn’t mean that everyone should be blindly copying them. What cuts across these new product launch ideas is the fact that they all are unique and tailored to suit a brand and its products.
These ideas will also help brands and online retailers gain a strong footing in the online retail space, where virtual shopping and live online shopping are making the maximum noise among consumers across the world.