In today’s fast-paced, highly tech-driven and cut-throat business world, it is important maintain focus on marketing a business well. Brand awareness is a key component of marketing efforts, as hassled consumers overwhelmed by the amount of commercial messaging they see or hear, use mental shortcuts to make their decision.
Brand awareness includes brand recognition – the ability of people to recognize your brand logo or name and the associations they have with you. At a time when online shopping and video shopping are ruling the roost where e-commerce and retail are concerned, businesses and brands need to double their marketing efforts and brand awareness is the first step in that direction.
Brand awareness is important when launching new products and services, and it encourages repeat purchases and leads to an increase in market share and incremental sales. Brand awareness is also very important to businesses that are marketing proactively through social media sites. That being said, you shouldn’t just invest in brand awareness because everyone else is doing it. To achieve your business goals, you must have a firm grasp of the importance of brand awareness and how you can use it.
We’re here to help you understand how you can use brand awareness to your advantage.
1. Through Your Content
Building a brand and brand awareness can be done through your content. Regularly publishing high-quality material that addresses the needs of your users will help establish you in a position of trust. Do you want to increase awareness and build your reputation? Show that you’re the site to turn to when people have questions about your industry. Outline your buyers’ persona, map that to the buyers’ journey, use keyword research to identify topics that seem to be the most popular among your target audience, and produce high-end content that dives deeply into the material and offers substance.
2. Be Proactive on Social Media
Because we are in an era of constant advancements in technology, brand awareness is especially important for every business. This is because people always have some type of computer in their hand, whether it’s a smartphone, a tablet, or an actual laptop/desktop, which means they are able to quickly communicate with others in a matter of seconds. This could either work in favour of, or against your business. It all comes down to how you go about using it and adapting to these many technological advances. Being proactive in brand building through social media will lead to a better brand experience for existing customers while turning prospective customers into loyal brand followers.
3. Be a Person, Not a Company
When you get to know a new friend, what do you like to discover about them? Their hobbies, passions, like and dislikes, how they speak, what they like to talk about and what gets them excited, right? This is how you should treat your brand too – present it like it’s a living, breathing person. These are the traits your brand should determine and promote about itself. To leave an impact with your audience, you’ve got to define yourself as more than a company that sells stuff.
4. Partner with Companies that Consumers Trust
Some brands have worked really hard to get to where they are. Everyone knows these brands and most find them trustworthy. So, why not leverage their strong presence to push your brand out there as well? If your brand has the opportunity to work with a well-known and trusted brand, take it. People will start to associate your brand with a known one, and if they find this brand trustworthy, then most likely they will also think the same about yours.
5. Make Sharing Easy
Whatever your industry, product offering, or marketing strategies, make it easy for your audience to share your content. This could be blog posts, sponsored content, videos, social media posts, or product pages. It doesn’t matter what it is, as long as it’s shareable. Word-of-mouth marketing is the most effective way to establish trust and familiarity among customers. If someone sees that a friend or family member is recommending a product or service, they’ll take notice of that product and the brand.
You know you need to invest in brand awareness. Now you can understand and articulate why. In the day and age of virtual shopping and live online shopping, brand awareness lies at the foundation of your company’s growth and your audience’s understanding of your value.
Whether you’re looking to promote new products or tap into new audiences, it’s crucial to know that brand awareness is not just about generating increased traffic and engagement; it has the power to drive sales, fuel new business opportunities, and unearth audience insights that can transform your marketing operation for the better.